The View From Level 3

Out with the old

Posted by Ramsey Margolis on 17 November 2009 | 0 Comments

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After winning the prize for Most Improved Publication in the 2009 Cooperative Communicators Association competition for the redesign of Cooperatives News, an interview with CCA News editor Lynette Alcorn for their member newsletter is now online.

You can find it at
http://www.communicators.coop/CCA/subpage.aspx?cmid=MiwyMDUsMA==

Here are some of the judges' comments on the new design:

● Clean, fresh, contemporary look
● Colorful without being distracting – I love the blue and green
● Beautiful, sharp photos (even desk or meeting shots – which are usually boring -- are done well)
● Font selection gives this an attractive, professional feel – more credible than the old
● Nameplate – modern and appealing
● Efficient use of page space – feels open, but not jammed
● Good use of white space makes it more readable

Here's what they said about the text:

● Fresh, concise
● Brief
● Good use of bylines – increases the “ownership” and build credibility with readers

And their overall view of Cooperatives News was

● Great variety
● Good use of calls-to-action
● Topics of interest and value to most readers
● Easy for readers to engage and see the value of items and how they can use it

What are your views on the Association's newsletter?●